Get traffic for your websiteSurely you already have a domain, a website created of which you are proud … And now? Perhaps the next step is to generate traffic to your website. Let’s see how to do it and what options you have for this. There are endless ways!
Generate traffic for a website
Getting traffic to a website means getting it to be visited by a certain number of users. To receive visits, the ideal is to have an organic strategy, for example SEO, and another payment strategy, for example SEM.
By working on the SEO of your website, you will be able to receive the visit of users from search engines such as Google. This is totally free but requires constant work. SEO is very good for driving traffic to a website but it is not immediate. It works overtime.
In the case of implementing the SEM, you can activate ad campaigns on Google, social networks, YouTube, blogs, among others. In this way, you can pay for users to find your website (not all users, you have to do a very specific segmentation). Being a paid strategy, this is much more immediate than SEO but it all depends on how you carry out these ads. Also keep in mind that if you compete to achieve the first results in Google, this strategy will not be economical. Everything will depend on your niche!
How to get traffic for your website
Optimize your website
How to start? Search for your relevant keywords. Those keywords that you think are convenient to use so that your users find you. There are tools like Ahrefs or SEMrush where you can analyze the competition and find the keywords that best suit your market.
Take into account all those keywords that have a monthly search volume of less than 10,000. This tip is to take your first steps, then you can go for words with higher volume.
These keywords should be used on your website, landings, blogs, social networks … Anyway, in everything that is communication.
Create quality content and upload it regularly
Content is essential but not just any content, only quality content. The contents of a website must be updated, new ones must be added, they must work constantly and always analyze how it is working.
It is extremely important that in addition to analyzing the competition and Google’s positions, you take into account the opinion of your customers or users. They will know how to guide you towards the success of the first place.
It generates downloadable or exclusive content to encourage users to leave their data and come back for more information relevant to them.
It is key to work and upload content periodically, it can be once or twice a week.
Index your website
Indexing your website on Google will allow you to generate traffic quickly. It is essential that you have Google Search Console active. It is a free and very accurate platform. Thanks to it, you will be able to know what is happening with the users who visit your website, what problems to correct, how your site is performing, etc. To activate it you must use your Gmail account, link, and verify your site. maybe at the beginning, it is not entirely simple but the tool will guide you.
If you want to see how your traffic is coming from other search engines like Google! or Bing, there are also key tools for them.
Create backlinks (External links)
Yes, if other sites point to your website you can gain traffic and conversions.
Google sees everything, so if other sites mention or recommend you with a link, you will earn their trust. Of course, the link should be as natural as possible, nothing forced. The keyword that has the link must be related to your website and what you offer.
The quality of each external link will depend on the reputation of that site in the eyes of Google.
Research about your competitor
Thanks to tools such as Ahrefs, Alexa, Similar web, among others, you can know what is happening in your market today and who are the ones that lead the first positions of the search engines.
Investigating and doing an exhaustive analysis you will be able to discover which keywords to use or which ones have more weight for your users.
Use long-tail keywords
Surely in the keyword analysis, you will find concise and short keywords and other calls of “long tail” or long tail. Those you should also use if you want to generate traffic to a website quickly.
These long-tail words tend to have less search volume, but they turn out to be effective because they are less competitive.
Upload video content and royalty-free images
Yes, with text content you can add images or videos to your blog or website. Keep in mind that when uploading images you must select those that are free of rights (there are free photo banks) or photographs of your company or brand.
For videos, be sure to upload them and fill in their descriptions properly on YouTube. Videos and images position themselves (use keywords to rename them before uploading them to your blog or website) Use them to your advantage!
Use your social networks to increase traffic
All social networks are good and work as a “hook” for users to visit your website. What to do to get people to visit your website?
Put a link to your page or blog in the Instagram bio or in the description of Twitter or Facebook.
When you post on LinkedIn, leave the link to your website in the first comment. This helps the post to be seen by more people.
Don’t just share informational or sales content. You can also upload content that talks about your company or a job search. That will make users want to know you more.
On Facebook, in addition to posting on your profile or company page, you can post in interest groups (both public and private). Of course, always check the group rules before posting something.
Use # very specific or relevant so that users are really interested in what you offer to reach your posts.
Tag other people or companies in posts that are related to what you post. Obviously, those people or companies must appear in your article or publication and if the @ can also spread on their social networks.
We recommend using Pinterest. In this social network, you can create pins and boards of your products or services or things related to them. In these pins, you can place links to your website or your blog and get users to visit your page. Attention, you can not only upload images, but you can also create relevant and unique content such as infographics.
Conclusion
Everything you can do to generate traffic to a website is infinite. The list could be much longer! You can generate new ideas yourself without spending money.
The channels are thousands, more and more are being generated, and users are constantly browsing to find quality information and those products and services they need to satisfy their needs.
The competition is tough but there is room for everyone in the digital world. It is only a matter of finding the niche and knowing the users. Many times knowing them more than they know themselves.
