SEO Guide Introduction
This is an SEO guide for beginners, surely as a user, you have ever heard of SEO, but you don’t really know what it is and what it is for. Well, you are already in the post with more information on this topic, the term SEO in a few words is to bring traffic to your site, blog and refers to the acronym in English of Search Engine Optimization (Optimization for Search Engines), this Marketing tool consists of improving your traffic and the results that appear when someone makes a query for certain keywords in search engines such as Google, Yahoo !, Bing … Although if you were in Russia you would think of Yandex or if your case were China, then the first that would come to mind would be Baidu.
Keywords are one of the fundamental techniques to position your web pages in search engines. That is, if a user is interested in knowing more about SEO and is looking for information about this topic, they would have no other choice but to enter the word “SEO, within the results they would give you the” best websites “this thanks to a particular distribution of his words within the article, I make space and I invite you to know the other pages that I have written since this blog covers many doubts that have been made to me regarding SEO.
If you are interested in SEO, you have probably already read all the tutorials and guides on the Internet. You know the basics, such as the importance of keywords, on-page, links, etc., but you are still lost in the jungle of available information. The objective of this guide is to help you channel important text and provide you with the most complete SEO guide in English so that you too can reach the top of the search engines. One of the things we need to understand is the user’s search intent.
What is SEO?
SEO (Search engine optimization) or search engine optimization is the practice of optimizing the content of a web page so that it can be more easily discovered in search results through a search engine.
A search engine is a system that searches for files stored on web servers. You can think of them as a filing system in a library with billions of books where you need to find information on a specific topic. In that case, the search engine will take care of looking through all the pages of all the books trying to return you the most relevant results about your search.
So, SEO seeks to optimize your website to position yourself in the first search results in order to bring more traffic to your website or your business. The concept is not only closed to Google, today there are many marketing efforts on platforms such as YouTube. This same is the second preferred by users.
Make your page gain search engine rankings?
Google is the most widely used search engine in the world and, without a doubt, the highest quality. Due to its popularity, many people try to reach the first pages of their search engine. Although it seems easy enough to do it, the truth is that it is not. Google has developed a complex algorithm that analyzes everything to see which web page is the best to appear on the first page, so it is necessary to follow some rules and recommendations to have a good positioning in the search engine. If you are a WordPress user I am preparing a very complete guide for this CMS. It’s not a bad idea to subscribe to the list to receive my next article.
The headline is the first phrase that appears in search engines, making them attractive also helps to attract visitors, a short example is when you use words like (better, cheap, or numbers). The URL has also long been considered part of SEO optimization. I consider it a good practice and continue to use it on most of my web pages.
On the other hand, there is SEO for images, the steps to follow are the following: you have to establish the keywords. To optimize images, one of the most valuable tips is to rename your file name using keywords, another of the techniques with the greatest impact is to use the alt tag, which is essential for Google to understand the context of the image. Adding information in the description field also works although it has less SEO impact.
Get the authority in search engines?
One of the most legendary techniques is Linkbuilding or link building. By the way, one of the questions that my clients ask me the most is How to get quality links? or where to get them for free on the web?
Links are one of the most valued elements on the internet, I have rarely obtained them for free in new projects. They are generally marketed by other companies or webmasters. In this blog, you will find some creative ideas for obtaining links.
Here are some tips:
- Contact bloggers and collaborators who are above you in the ranking, many of them, believe it or not, wait for you as a user or webmaster to take the first step. It is very obvious that they will not give you a link to your post if you already compete for a word, but perhaps for a future article, you can contribute new content.
- Accept all requests to have more authority, of course, there is an exception if it is porn sites or a gambling website, or other spam sites that Google hates so much. The Internet is a cobweb, it is about linking as many sites as possible, if they have an affinity with the turn of your post, even better.
- Some blogs even have a (write to us) section where you can obviously request access to write a Guestpost. I will give you more tips in another article.
- Create relationships, not only to get links but also because the content is shared more when there is a good relationship, the larger your network of acquaintances is, within your niche.
- Doing email marketing campaigns or promoting your blog through email is a fantastic idea, I know it sounds like basic knowledge but at least as a user I am subscribed to about 10 quality newsletters on SEO or web-related topics. There are even those who say the money is on the list. In WordPress there are
There is the old saying that you have to learn to walk in order to fly, remember that this is an SEO guide for beginners, but here among us if you want to fly like a Ferrari this is the way, SEO off-page. Contact me in my networks that you find in my footer and the force will accompany you, my Padawan.
To see links I recommend ahrefs, I do not know of another more accurate when it comes to backlink detection. It is all in one, it allows you to take the positioning of your keywords, perform audits, content, competitor analysis, in short, the queen of the off-page, visit the following guide on the use of the tool.
Free Tools to improve the website ranking
The queen of free tools is Google Search Console and in short, it is used to analyze the health of your website. It is an excellent tool if you want to see the main errors or analyze the performance of your site. It is important to mention that it is normal to have errors since each site even if it is built-in WordPress requires certain configurations to avoid accumulating errors in your blog.
- Google Search Console it is also a keyword analyzer. It is a must for all advanced or beginner SEOs. It is a tool that allows you to analyze the positioning of any word or phrase in Google results, see how users perform searches. This allows you to create filters to reduce information through the database, one of those filters that you can set is the time you want to analyze, the keyword, or the page by manually entering the URL. The only thing against this tool as a user is that it limits you to the first thousand results on Google. One of the little-used techniques to improve on-page SEO is to analyze the word or keywords that are between positions 10 to 20. Later, create an internal link from our pages that position in the first 10.
- As a second essential I leave Google Analytics that shows the visits to your website. It does not matter if you have a small company with a modest site or you represent an international level corporate, the data obtained from this tool is very useful for decision making. It is also possible to find opportunities to improve visibility or create dashboards so that less time is spent analyzing the company.
- Within the free applications I also like to place Google Suggest, follow the following steps, basically, you type any text in the Google search box as a user and it shows you variations of keywords, which you can include in your post as subtitles to have a greater impact on search engines, improve the quality of your articles and of course your web positioning.
Main SEO parts
Technical SEO
Let’s imagine that my company is a media site, it has been in the world of the internet for about 15 years. We always generate a daily post, we would have about 5,475 contents to be audited. Without considering the tags and categories used in our project. To carry out a good technical audit, I recommend using premium tools such as Screaming Frog SEO Spider or Oncrawl, which does the same thing but runs from the cloud without using up your computer so much. It also has a free tool for beginners, or just for small sites as far as I am aware it allows you to audit up to 10,000 URLs. On the other hand, if you want to have the experience of auditing in the cloud with OnCrawl, contact me.
Carrying out an audit with a premium tool allows you to have higher quality in the results, there are clients who seek quality in their audits, and you as an SEO can provide it with these SEO tools. As I like every SEO guide I like this order, first I start by detecting errors in a website, thus I determine if something is obstructing its growth. It is important to note that all sites accumulate errors even if it is WordPress.
Keyword Research
The study of keywords sounds like one of the simplest parts of SEO but believe me that you can take it to very deep dimensions on your site, as the months go by we know more tools that help us determine the precision that our words could have. A study by ahrefs showed that a single page can rank up to a thousand keywords. People search in many ways and it is not possible to know the variations that could improve your web positioning if it is not with a deep word search. Quality keyword research is more than a simple extraction of any software.
Of the best-known tools as a company, I can mention Ahrefs, Semrush, SERanking, but I want to mention an emerging one, which is Pablo Rosales with SEO Ruler Pro. I will already create an article explaining the number of experiments that can be achieved with its development. So far I have little content on SEO tools but it is one of my goals to cover many topics with the best that I have tried in my years of SEO. I am a WordPress fan so you will also see reviews on quality plugins.
SEO On page
This area is one of the few that we can control on our website, having optimized content is just as important as having a linked site from powerful portals. A well-optimized article needs fewer links to rank in Google.
Within the SEO onpage we can optimize the URL, the title of a page, the meta descriptions, the images, link to other important pages of our website. We can distribute words with related searches. The density of words within our content is also part of this branch.
This is a deep topic, if you search for this topic you will find repetitive topics. But for example one of the SEO topics of 2021, is how Google could understand the words within the web, Google NLP, Schema Markup within each page is an advanced method in my point of view, of course for the amount of time that it would take inverted each post and in each part. This site has quite a few Schema implementations, if you analyze it in detail you will find SEO gems on-page.
SEO Off page
Off-page SEO is nothing more than gaining links from other external pages to your pages. From one site to another. These work as votes that help support credibility in the eyes of Google. The more precise the URL used for this purpose, the greater its effectiveness. In other words, it is not the same to point a link to my home as to this page that you are browsing. Having links from content relevant to your topic over time has become more necessary. A site without links is how we all start with a new project.
The challenge is to get other pages to link to our content, a clear example is creating viral content, widely used in the media. Users search every second and if we appear first in a trending topic, we have a high chance of appearing first on Google.
Seeing the best content from your competitors is also something that I like to extract from a site. Replicating and even improving that content is something you can do without so much effort. And if your website has more weight, you will move this page easily. There are other cases where you will place yourself just below your competition, just add two grams of links and the stars will move in your favor.
It is important to mention that for each search that a user performs, your content may or may not appear, if it appears for several searches it means that you are correctly distributing your text, otherwise you have to distribute your content better, you can also point different variations of the anchor text of your links to rank for new words in Google.
To see the best pages by links of your competitors you can do a search in ahrefs, it shows you the most powerful site that points it in even the word that has been used to point it. You can also contact the websites to try to get placed on the site in question. I am writing a post on that particular topic.
Conslusion
Now that we have warmed up with this post about SEO on the web. The first educational post I am going to do is about the intention of the user. Understanding search is essential for any site.
